For CNC’s Drop 4 PT2 Campaign Lookbook, we embraced the energy of a day out with friends, kicking things off at a local wheel repair shop and ending at a freshly built skatepark. This collection is all about movement, community, and authenticity, blending CNC’s signature motorsport-inspired style with an effortless, laid-back vibe. Captured among friends in real-world settings, Drop 4 celebrates the spontaneity and grit of streetwear culture, merging high-performance aesthetics with a dose of urban adventure.
The Start of the Day: Wheels Repair Shop Vibes
Our day began at a close friend’s wheel repair shop, a gritty, industrial space filled with character and energy. The shop’s raw, hands-on atmosphere set the perfect tone for the Drop 4 lookbook, reflecting CNC’s roots in motorsport culture. Among car lifts, wheels, and well-used tools, CNC’s rugged hoodies, tees, and jackets fit right in. The environment allowed us to highlight the durability and functionality of the collection, showing how CNC pieces hold their own in spaces built for work and passion.
This shop provided more than just a backdrop; it was a setting that brought out the essence of CNC—a place where high-performance meets everyday utility. The industrial elements, from stacks of tires to polished rims, amplified the bold graphics and structured silhouettes in the collection. It was the perfect way to kick off the campaign, rooting each piece in a space that felt both authentic and alive with character.
A Skatepark Session with Friends
As the day unfolded, two of our close friends joined in, and we headed out to explore a brand-new local skatepark that had just opened. The skatepark provided a fresh, open environment where CNC’s streetwear pieces felt right at home. With ramps, rails, and smooth concrete lines as our playground, we captured the fluidity, movement, and energy of the collection in motion. The clean lines of the skatepark’s design created a dynamic backdrop, highlighting the bold prints, oversized logos, and comfortable fits of the Drop 4 collection.
The shoot turned into an impromptu skate session, with everyone getting involved—riding, laughing, and catching up on the latest tricks. This natural, unscripted energy brought a sense of community and fun to the lookbook, capturing CNC’s vision of streetwear that’s made for real life and real moments. The simplicity of hanging out and skating with friends underscored the versatility of Drop 4, showing how these pieces transition seamlessly from motorsport-inspired settings to street and skate culture.
The Collection: Built for Everyday Adventure
Drop 4 is CNC’s take on versatile, everyday essentials, crafted with a nod to both motorsport and urban culture. From heavyweight hoodies to graphic tees, the collection embodies rugged yet comfortable pieces that are ready for whatever the day holds. The lookbook highlights CNC’s dedication to creating high-quality clothing that resonates with the real lives of our community. These are garments designed for movement and durability, whether it’s at a repair shop, a skatepark, or anywhere in between.
Bringing the Day Together: Community and Style
The Drop 4 Campaign Lookbook captures CNC’s unique blend of style, function, and community. By starting the day at the wheel repair shop and ending at the skatepark, we were able to showcase the adaptability and authenticity of CNC’s designs. These aren’t just clothes for a photoshoot; they’re pieces made for real moments and real people, blending high-performance inspiration with the ease and camaraderie of a day out with friends.
Final Images: A Day in the Life with CNC
The final lookbook reflects the spirit of CNC’s Drop 4 collection—bold, effortless, and ready for anything. With settings that felt familiar yet exciting, each shot captures the vibe of CNC as a brand that’s as much about lifestyle as it is about quality and style. This campaign lookbook isn’t just a showcase of new pieces; it’s a snapshot of CNC’s world, where passion, friendship, and street culture collide to create something authentic and meaningful.
Drop 4 represents CNC’s dedication to crafting pieces that resonate with the real lives and adventures of our community. With every detail captured in the industrial energy of the repair shop and the fresh lines of the skatepark, this lookbook celebrates what CNC is all about—style that’s driven by authenticity, inspired by motorsport, and built for everyday life.