For the Drop 3 Campaign Lookbook, CNC took a new approach, blending our motorsport-inspired designs with the timeless appeal of mid-century modern aesthetics. Shot in a curated studio setting featuring vintage photo frames and mid-century décor, this lookbook showcases CNC’s bold streetwear designs in a space that juxtaposes sleek, contemporary pieces with the rich warmth of vintage style. The result is a campaign that feels refined yet unapologetically bold, bringing CNC’s modern designs into a classic, thoughtfully crafted environment.
The Studio Setting: Mid-Century Modern Meets CNC
Our location was a beautifully designed mid-century modern studio, complete with carefully chosen décor, curated vintage photo frames, and an inviting, warm aesthetic. This setting added depth to the collection, balancing the high-performance, motorsport-inspired elements of CNC’s pieces with a sophisticated, retro backdrop. The iconic lines, earthy colours, and nostalgic appeal of the mid-century style offered a fresh contrast to the contemporary streetwear designs, enhancing each garment while giving the collection an elegant edge.
A Fusion of Bold Design and Classic Style
With Drop 3, we wanted to showcase the versatility of CNC’s garments, showing how these pieces can move seamlessly from the garage to the studio, from the streets to a curated interior. The collection is driven by bold, statement-making designs inspired by motorsport culture, but here, the mid-century modern setting allowed each piece to feel refined and wearable in a completely different context. The mix of textures—hardwood furniture, retro frames, and plush upholstery—provided an elegant backdrop for CNC’s rugged hoodies, graphic tees, and sleek jackets, making each piece pop in a distinctive, stylish way.
The Vibe: Timelessness with an Edge
The Drop 3 lookbook is a celebration of timeless style, with CNC’s modern pieces set against a backdrop that feels both nostalgic and sophisticated. The vintage photo frames on the walls were carefully curated to add a sense of history, each frame lending character and warmth to the shots. This choice of setting allowed us to show CNC’s dedication to craftsmanship, not just in the clothing but in the entire presentation. Each frame and each décor piece was chosen to tell a story, creating a space where CNC’s modern streetwear takes on a more classic, elevated look.
Bringing It All Together: The Art of Contrast
This lookbook embodies CNC’s unique approach to style—where high-performance, motorsport-driven designs meet thoughtful, curated aesthetics. The mid-century setting provided an unexpected yet cohesive contrast, highlighting the versatility of the collection. It was an opportunity to show how CNC pieces can be more than just streetwear staples; they can adapt to different environments, making them not only functional but also effortlessly stylish.
Final Images: Where Motorsport Meets Mid-Century Modern
The final images from the Drop 3 Campaign Lookbook reflect CNC’s vision of high-quality, adaptable streetwear that fits any setting, from the track to the studio. By capturing these pieces in a vintage-inspired environment, we brought a new dimension to the collection, underscoring the sophistication and thoughtfulness that go into every CNC design. This lookbook doesn’t just showcase the collection; it tells a story of versatility, craftsmanship, and the merging of old and new, reflecting CNC’s dedication to creating pieces that resonate with our community’s passion for style, quality, and culture.
With Drop 3, CNC continues to redefine streetwear, bringing a collection that’s bold, refined, and ready for any setting. This campaign lookbook celebrates the fusion of motorsport-inspired style with the timeless appeal of mid-century modern design, creating a unique experience that’s as visually striking as it is authentic.