For Drop 1, we took our campaign into a versatile studio space that allowed us to work with three different settings and backgrounds. With CNC’s collection being full of color and distinctive graphics, we wanted the freedom to mix up the look and feel of each setup, avoiding any limitations that a single background might impose. Each setting provided a unique canvas, giving us the flexibility to highlight different aspects of the designs—whether it was the striking color of a hoodie, the texture of a heavyweight tee, or the intricate details of a custom print.
The Settings
Each studio setup was selected to showcase the collection’s vibrant colours and bold design elements without overshadowing them. The three backgrounds added depth and variety to the lookbook, enhancing the impact of each piece while allowing the garments to stand out. With industrial textures, clean minimalist spaces, and bold contrasting colours, each background gave us the chance to tell a new story, creating a visual journey that reflects CNC’s spirit of creativity and energy.
The Collection in Focus
Our collection draws inspiration from motorsport culture, and every piece was designed to make a statement. From colourful, oversized graphics to specialty prints and multi-layered designs, Drop 1 is about capturing the power, precision, and flair of high-performance streetwear. Each setting allowed us to bring out the character of the garments, whether it was through close-ups of detailed stitching, showcasing CNC’s signature logos, or highlighting the depth and texture of our puff prints and multi-color designs. The studio’s versatility gave us the flexibility to create layered, dynamic visuals that reflect CNC’s dedication to craftsmanship and bold, eye-catching design.
Why Multiple Settings Matter
Having access to multiple settings within a single studio shoot wasn’t just a logistical choice; it was essential to the lookbook’s visual storytelling. With a collection as colourful and detailed as Drop 1, we wanted every piece to have its own space to shine. The three unique backgrounds provided contrast and context, allowing each garment’s color and design to take centre stage without being limited by a repetitive backdrop. This approach let us build a lookbook that’s as multifaceted as CNC itself, with each shot bringing something fresh while remaining cohesive within the campaign.
Capturing CNC’s Vision
The Drop 1 Campaign Lookbook is more than just a showcase; it’s a glimpse into CNC’s world, where motorsport heritage meets innovative streetwear. The combination of dynamic settings, bold colours, and carefully crafted details resulted in a visual narrative that embodies CNC’s identity. Each photo captures the essence of our brand: adventurous, quality-driven, and unafraid to push boundaries.
The Final Look
As we launch Drop 1, we’re excited to share this lookbook as a true reflection of CNC’s style and dedication. The images tell the story of our first collection, showcasing each piece with a sense of movement, attitude, and craftsmanship. This BTS lookbook is a celebration of CNC’s creative journey, setting the stage for future collections that will continue to evolve, inspire, and connect with our community.
Stay tuned for more drops that bring CNC’s motorsport-inspired, high-quality streetwear to life, and experience our collection as it was meant to be—vivid, bold, and unmistakably CNC.