At Chess not Checkers, we focus on creating garments that endure, with intricate and fun designs that will remain stylish. In today's chaotic world, CNC wants to be a source of positivity. We aim to spread peace and joy by empowering our community to express themselves confidently. Positivity is contagious and we're hopeful for our future and the planet by encouraging each customer to be a part of positive change in sustainable fashion.

The phrase "chess, not checkers" suggests that a situation is complex and requires thoughtful strategy, as opposed to a simple solution. It is often used in a business or political context to indicate that the situation requires careful examination of all options and is not easily solved. The comparison to chess implies that there are multiple aspects to the situation and that each move has significant consequences. It is a metaphor for thinking ahead and considering all possible outcomes, instead of making a rash decision."

In the future we hope to bring on additional partnerships to assist us in our brand mission of helping redefine the fashion industry standards for sustainability and ethical responsibilities.

Welcome to the CNC Family, we're glad to have you with us on this journey.




Joy and mischievousness are a part of who we are. CNC is a lifestyle brand that seeks to spread happiness through our playful and fun designs. We believe that positivity has a ripple effect and the world could use more of it. We strive to embody happiness in all aspects of our brand.

Community, education, and the environment are the foundation of our identity. CNC is a community of forward-thinking individuals who want to make a difference.

We are dedicated to creating an inclusive and sustainable fashion that never goes out of style. We reject fast fashion and instead create designs to be a staple in your daily life. We encourage our clients and community to hold onto their pieces for years to come, as they are built to last.

Fashion speaks volumes, and CNC is no exception. Our designs and garments reflect our personal experiences and expressions, bringing the CNC story to life.






CNC is proud to be a partner of “1% for the Planet”, an organization dedicated to supporting environmental initiatives around the world. By partnering with 1% for the Planet, we have made a commitment to contribute 1% of our annual revenue to a select group of environmental organizations working tirelessly to protect our planet, its ecosystems, and wildlife.

1% for the Planet is a network of businesses, individuals, and non-profits working together to create a better future. The organization is focused on addressing the most pressing environmental issues of our time, such as climate change, deforestation, pollution, and loss of biodiversity. By joining forces with 1% for the Planet, CNC is able to support organizations that are making a real difference in these areas.

We believe that small actions can lead to big changes, and that’s why we’re proud to be a part of the 1% for the Planet community. With our commitment to sustainability and social responsibility, we hope to inspire others to join us in making a positive impact on the environment. Together, we can create a better world for generations to come.

Click here to learn more about 1% for the Planet



CNC is dedicated to giving back to our local community in every way we can. This is why we have partnered with "One Tree Planted" to make a positive impact on the environment. For every item purchased on our website, CNC will plant one tree in the forests of California. This small act of kindness can have a big impact on the environment, not just in California, but all over the world.

Reforestation is one of the most critical issues of our time and One Tree Planted is at the forefront of this fight. They are an organization that is dedicated to planting trees in areas where they are needed the most. They work with local communities and experts to find the best areas for tree planting, and then work to restore the environment by planting trees.

CNC is proud to be a part of this mission. Our goal is to help create a more sustainable and positive future, not just for our local community, but for the entire planet. Every purchase you make on our website helps us to contribute to this important cause and we are grateful for your support. So, whether you're shopping for a new garment or simply want to support our mission, you can feel good knowing that you are making a positive impact on the environment with every purchase.

Click here to learn more about One Tree Planted




As a forward-thinking brand, CNC prioritizes sustainability and corporate responsibility. We believe in transparency and understand that producing new garments has an impact on the environment. To minimize our environmental footprint, we take responsibility by offsetting and reducing our impact where possible.

In contrast to other brands that destroy excess inventory, CNC chooses to only release items through pre-orders or in limited quantities. We acknowledge that producing new clothing has a negative impact on the environment and we take responsibility by understanding and reducing our environmental impact. To minimize waste and overproduction, we produce in limited quantities. We strive to break the pattern of excessive waste in the fashion industry by supporting eco-friendly non-profits and directing our profits towards important causes. Together, we aim to mitigate the harm caused by garment production.

Our commitment to sustainability extends beyond our garments. Our shipping materials, such as our polybags and mailers, are 100% biodegradable and made from plant-based materials instead of plastic. You can play your part in protecting the planet by recycling the shipping label, cutting up the polybag, and adding it to your compost bin.





At CNC, we believe that fashion should be about more than fleeting trends and disposable garments. We proudly advocate for the principles of slow fashion, prioritizing sustainability, ethical practices, and timeless style.

Our commitment to slow fashion starts with our design philosophy. Each piece in our collection is thoughtfully created to transcend seasons, crafted with meticulous attention to detail and made to last. We prioritize quality materials and craftsmanship, ensuring that every garment withstands the test of time.

Sustainability is at the core of our brand. We carefully select eco-friendly fabrics, incorporating recycled materials and innovative textiles into our designs. We don't re-release items, as we buy existing materials from around the world, avoiding the production of excess fabrics that may go unused. In the rare instances where we mill our own materials, we do so in limited runs and sew everything to eliminate any leftover materials. This approach not only reduces waste but also ensures the exclusivity of our designs.

We value transparency and ethical production. We work closely with trusted manufacturing partners who share our commitment to fair labor practices. Our supply chain is carefully vetted to ensure that every step meets our high standards of integrity and social responsibility.

Choosing CNC means embracing a conscious lifestyle. We encourage you to make mindful choices and invest in pieces that reflect your values. By building a versatile and durable wardrobe, you can reduce waste and make a positive impact on the planet.

Join us in the slow fashion movement, where style meets sustainability. Browse our collection and discover garments that not only look and feel amazing but also align with your beliefs. Together, let's embrace a fashion revolution that honours both our personal style and the world we live in.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™